Alfred Cookie Policy
Last updated: 24 July 2026
This policy explains how Alfred uses cookies. We’ve written it to be readable — not to bury things in legal language. If something isn’t clear, get in touch.
What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember information about your visit (like your preferences, or whether you’ve been here before) so your experience is smoother next time. Some cookies are essential for the site to work at all. Others are optional, and we’ll only use those if you’ve said you’re happy for us to.
The cookies we use
We use two categories of cookies on alfred.co.uk. Here’s what each one does.
Essential: Makes the site work — things like remembering your cookie preference and loading pages correctly. They’re always on and can’t be switched off.
Analytics: Helps us understand how people use our site — which pages are popular, where people drop off, and how we can improve. No personally identifiable information is shared. They’re off by default but you can turn these off in your preferences.
Specific cookies in use
Essential cookies
cookieyes-*
Set by: CookieYes
Stores your cookie consent preferences and consent ID so we don’t ask again.
Duration: 1 year
Analytics cookies
ajs_anonymous_id
Set by: Segment / Twilio
Pseudonymous visitor ID used to associate analytics events across a session and visits. We set it to the CookieYes consent ID so the web session stitches to the same identity.
Duration: 1 year
ajs_user_id
Set by: Segment / Twilio
Stores the identified user ID after the visitor submits the waitlist form.
Duration: Never expires
analytics_session_id
Set by: Segment / Twilio
Groups your analytics events into a single browsing session. Set once you grant analytics consent.
Duration: Session
analytics_session_id.last_access
Set by: Segment / Twilio
Records the time of your last activity so the analytics session expires after a period of inactivity.
Duration: Session
_ga_*
Set by: Google Analytics
Used by Google Analytics to store and count page views.
Duration: 1 year 1 month 4 days
_ga
Set by: Google Analytics
Used by Google Analytics to distinguish visitors and track site usage for the analytics report. Stores information anonymously with a randomly generated number.
Duration: 1 year 1 month 4 days
We do not sell your data to any third party, and we never will.
Third-party links
Our site may include links to third-party websites. These sites have their own cookie and privacy policies, which we don’t control. We’d recommend reviewing them before you share any information with those sites.
Managing your preferences
You can update your cookie preferences at any time by , by clicking “Manage preferences” in the cookie banner, or via your browser settings. Most browsers allow you to refuse or delete cookies — check your browser’s help section for instructions.
Bear in mind that switching off certain cookies may affect how parts of the site work and essential cookies cannot be disabled.
For more information on managing cookies across different browsers, visit aboutcookies.org or allaboutcookies.org.
Changes to this policy
We may update this cookie policy from time to time — for example if we add new tools, change our advertising partners, or if the law changes. When we do, we’ll update the date at the top of this page. If the changes are significant, we’ll let you know more prominently.
This policy was last updated on 24 July 2026.
Questions?
If you have any questions about how we use cookies, get in touch. We’re humans and we’ll actually reply.
Alfred Wholesale Limited | Registered in England and Wales | Company No. 16293586
Registered office: 9 Thorney Leys Park, Witney, Oxfordshire, OX28 4GE